Do you know what a logo means?
We have seen it used on some famous brands to identify their products or businesses or companies.
So today I will take you all to learn about logos and what are the benefits of this logo? And why do we need to learn about it, especially if you are a businessman or a professional, etc.
Logo comes from the word logograms, which originated in ancient Greek, meaning a letter, image, or symbol that is used to express a whole word. For example, the iPhone logo is an apple, so we recognize and read it as Apple or iPhone.
Currently, the word logo is used to design a type of character, image, or other symbol to identify the name of a product or company identity, which in business language we call a brand or brand. Famous brands in the world always pay attention to developing their logos, such as Nike, which uses a symbol similar to the cross, Adidas, which uses a leaf shape, LV, which uses letters, Meta, which uses a symbol like an ant or the number 8, etc.
These are designed to be easy to understand and read as words.
People from ancient times used various signs to represent something to identify and communicate. In history, we have seen the origin of some languages, such as ancient Greek, Chinese, etc., all began with the definition of symbols to identify words or meanings.
In the advanced era, people began to know how to do business and design different images or signs to identify their products or companies.
Therefore, brands can be designed in many different ways, depending on the type and characteristics of the product or service. They can be designed as a brand, a word, a letter, a number, a symbol, a logo, a combination of words and numbers, a combination of letters and symbols, a color, a combination of colors, a name, a symbol that looks three-dimensional, a signature.
At this point, you may be wondering what a brand is or is not?
A brand is a visible sign that can identify the different characteristics of the goods or services of each enterprise. A brand used for goods is called a trademark, and a brand used for services is called a service mark.
In the next video, I will explain to you all about brands, how important are brands to a business or profession? And how can we create our own brand?
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What is Logo?